By Mark Shreffler,

I have spoken to tens of thousands of people in seminars and workshops around the world, so public speaking is something about which I have some familiarity.

There are probably many things to know about it, but it’s really a very simple thing to do if you can remember the simple tip I’m going to describe below. This simple piece of advice will help you in audiences with your own staff or with rooms filled with people, or with radio interviews or presentations of about every description.

To grasp the simplicity of this pointer requires a prior understanding that I’m sure you already have – but it serves our purpose to be thorough so I will review it.

Mr. Hubbard made a complete study of the subject of communication and observed that there is a thing called a Communication Formula.

There is point “A” and point “B”. The line connecting them is a “communication line” and is comprised, believe it or not, of admiration.

Have you ever noticed, by the way, that when you genuinely admire someone, your communication is better received by him or her? The communication line itself, it’s very substance, is admiration, and the more admiration you create, the better your communication!

But that is not the tip I want to tell you about – though that’s a pretty good one.

I was talking about the Communication Formula, an important part of which is CAUSE – DISTANCE – EFFECT. It always occurs between two “terminals.” (A “terminal” is a point that gives or receives communication.)

One person is CAUSE. He conceives an idea and sends it across a DISTANCE to a person who is willing to receive the communication. This receipt point is EFFECT. CAUSE-DISTANCE-EFFECT.

Again, this is a very important fundamental: Communication occurs between TWO terminals.

Have you ever been nervous in front of a group? Have you ever tried to talk to a group and felt dispersed or confused? Here is one reason why:

You violated the Comm Formula. The Comm Formula is NOT CAUSE-DISTANCE-EFFECTS! (Plural on the “effects”). It is “CAUSE – DISTANCE -EFFECT.”

In other words, ONLY TALK TO AN INDIVIDUAL. Talking to “Groups” will disperse your communication and no one will get it. Talk to ONE PERSON AT A TIME and everyone in the room will get it, even if there are 2500 people present.

Talk to the lady on the third row, and the man on the back row. Talk to the kid in row seven, and now with the the guy in the bowler half way back. CAUSE – DISTANCE – EFFECT. Everyone else will happily eavesdrop!

In interviews on radio and TV, TALK TO THE INTERVIEWER. With studio audiences, talk to one member of the audience at a time.

Don’t rush. You’re having a conversation with a person you really admire, and you have all the time in the world to do it.

ENJOY YOURSELF and admire these individuals and you’ll be a smashing success!

Does this help you?


# tunedal 2013-02-12 12:05
Thanks! I will use this soon.
+1 # Kirsi 2013-02-12 15:24
Yes, might be true when addressing a bunch in writing as well. Thanks !
# Steve 2013-02-12 15:24
I think that does help. . I will try it out this week when I speak to a bunch of people
David Cooke
# David Cooke 2013-02-13 03:22
Thanks, Mark, this is a great reminder of the essential point of keeping the comm formula in public speaking. Good speakers often talk to each individual in their audience, even if they don’t know this principle.

For some of us there may be a lower undercut – just being at the source point to begin with. In the Phoenix Lectures, LRH mentions the need to mock oneself up as what the other person recognises as cause. This was a revelation to me, as I used to struggle to be simultaneously aware of both myself and the other person on whom I was placing my attention.
Lana M.
# Lana M. 2013-02-13 03:28
Thanks for sharing that David. Brilliant!
Mark Shreffler
# Mark Shreffler 2013-02-16 18:33
Hi David,
An excellent point! The world begins with TRO! Thank you, David.
calvin b. duffield
# calvin b. duffield 2013-02-16 02:18
Mark, hearty hello from the shores of Durban (South Africa,)yet again! Great to see you here, too! Thanks now must go to you about this real gem of advice in the clarification on your point of the comm formula. ( Cause-distance-EFFECT vs. Cause- distance- EFFECTS!) I completely missed, and thereby lost the impact of that simple "S".!!!!...but am now proud and wiser for finally having gotten it.

How are you doing,(activity wise) Mark?

Mark Shreffler
# Mark Shreffler 2013-02-16 18:30
Hi Calvin!

Greetings, bra. Glad you got something from it. I certainly did! I've been lately designing a set that will deliver up thorough OCA evaluations. A labor of love! But I'd love to get back to Durban to stir some more mischief. My favorite city! Are you staying active?

calvin b. duffield
# calvin b. duffield 2013-02-16 22:50
Thanks Mark! Great to hear about the "labour." Can't wait for the "birth" announcement!Mischief I love, BTW, and yes,
"BLOGACTIVE" (if that counts for anything!)

ARC, Calvin.
# steve 2013-02-18 05:36
ok, I made this happen tonight. Had to drill a bit more so I knew what I was going to say. But talking to individuals goes over like a bomb.
Mark Shreffler
# Mark Shreffler 2013-03-03 17:42
AWESOME! Well done, Steve!


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“As the only crime in the universe seems to be to communicate, and as the only saving grace of an awareness of awareness unit is to communicate, we can readily understand that an entanglement of communication is certain to result. What we should understand – and much more happily – is that it can now be resolved.”

L. Ron Hubbard
Dianetics 55!, Chapter Nine
Two-Way Communication

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